Digital Media Manager
A digital media manager is basically a marketing executive who launches and develops marketing campaigns on various digital platforms. Most digital media managers also work closely with copywriters, photographers, content developers and other web experts to make the presence of a brand online through social networking and other forms of internet marketing. Digital media managers also handle all aspects of online advertising campaigns, from web analytics to ad strategy implementation. Digital media marketers need to have an extensive range of skills in order to effectively execute marketing campaigns and to effectively manage digital media.
Digital media manager’s job description entails the need to optimize the various digital devices that the business uses for business operations. Digital media performance and digital marketing agency statistics are part of their job description. Digital media marketing agency statistics include number of unique visitors to a website, number of pages per visit, bounce rate and pageview ratio. Digital media managers must also determine which advertising campaigns are bringing in the most money. Digital media marketing agency statistics will help a digital media manager to find out which advertisements are more appealing to the target audience.
Digital media managers must have a comprehensive understanding of advertising techniques, brand management, search engine optimization and pay per click campaigns. Digital media managers are often required to train new ad agencies in how to best use the company’s digital media library. Digital media managers are responsible for developing and implementing advertising campaigns that bring in the most clients and revenue. Digital media managers might also be called upon to develop new campaigns as well as review previous campaigns that have failed.
Digital media managers are usually required to work closely with marketing and online media sales staff. Their duties typically include the development of marketing campaigns, website redesigns and press releases. Digital media managers might also be called upon to handle client complaints, track search engine traffic and evaluate advertising success. Digital media managers might also be called upon to evaluate the success of joint venture marketing efforts, manage any new talent acquisition and make sure all web sites are optimized for the search engines. Digital media managers might also be called upon to train new online media agencies on best practices, assist in the development of new online media products or conduct general management duties during times when the digital media managers are not on hand.
Digital media marketing agency statistics often include data on campaign effectiveness. Data gathered from research and analysis can tell a digital media manager what kinds of advertising campaigns are having the most success and which are not. Digital media manager might also be asked to evaluate how well current campaigns are performing and what new strategies are being developed for new campaigns. Digital media managers might be called upon to evaluate any training seminars that have been conducted, to make sure the company is meeting its training goals and to evaluate the success of any off-site content that has been developed to support marketing activities.
Digital media managers are very involved in analyzing visitor metrics such as bounce rate and website conversion rates. Analytics data can often tell a digital media manager a lot about which campaigns are having the most success, which ones are having a higher percentage of site visitors who make a buying decision and which are not. Digital media managers may also be asked to conduct surveys to find out what kinds of content are most popular with visitors, which keywords people use to find pages on the Internet and which search terms people type to locate digital services. Digital media managers are trained to be proficient at conducting comprehensive analytics reports and are expected to be skilled at analyzing data.
Digital media managers are expected to be highly skilled in internal and external communication skills. Digital media managers are expected to be good at strategy planning and creative development. Communication skills include understanding and communicating effectively across all forms of communication, including audio, visuals and writing. Digital media managers are expected to be good at managing a variety of personalities and communicating their ideas clearly and professionally. Digital media managers often work in close collaboration with creative producers and designers as well as other department head and account executive staff.
Digital media managers are required to have solid business experience and have been in marketing or communications in some capacity. They may have experience working for advertising agencies, publishing houses and network television stations. They may have worked at home in a job that was similar to the one at your company, or they may have worked in a different field. Having the right amount of experience will help ensure you choose the best professional to help launch your new digital marketing campaigns.